Retail & E-Commerce
The pool of retail data is vast. It includes customer behavior, inventory levels, product insights and marketing performance, to name a few. From the data, you can learn who and how to target sales, what pricing strategies are optimal, and are the key dates in the customer lifecycle.
However, some, if not most, companies are still failing to effectively collect data and turn them into actionable insights. Without a proper strategy to act on data, efforts and resources are wasted. The challenge today is not only to achieve but also to sustain data-driven growth.